Those days have been long gone for some time now. So come on, get with the program. LinkedIn is much more of a “Business Relationship Management” tool now as well as a pretty good, super strength digital business card.
Build your LinkedIn profile for your network to share
More often that not your business friends and partners do not walk around with your business cards in their pockets. So make it easy for them. Have a cracking LinkedIn profile that they can direct people too.
“You want to speak to Jim Rowe – Look him up on LinkedIn”
Now isn’t that easy and as you took my advice they will arrive at a profile that gives them all the relevant information they need to decide first – if they should connect and secondly whether you are the person they need to talk to.
Now I’m not saying that you will not need some industry terms, but try to think about your profile from the perspective of someone who doesn’t work in your industry. It’s not always easy. Get someone you know and trust to cast their eye over it.
Keep it current and up to date
If you are doing LinkedIn right, you will visit it most days and keep it up to date and make sure you are keeping abreast of your networks activities. I constantly tweak my profile dependent on many things. For example;
- Changes in my industry
- Changes to my skills
- How many times I am being found during searches
- How many people and what type of people are viewing my profile
Don’t let it get stale.
So, start using your LinkedIn more as a networking tool and less like a CV – you’ll be amazed at the difference it can make.