Stop using LinkedIn as a CV – Pronto

Picture of confused-memeIf I’ve said it once, I’ve said it a thousand times. The days of LinkedIn being your online CV (Resume for you pesky Americans) have long gone.

Those days have been long gone for some time now. So come on, get with the program. LinkedIn is much more of a “Business Relationship Management” tool now as well as a pretty good, super strength digital business card.


Build your LinkedIn profile for your network to share

More often that not your business friends and partners do not walk around with your business cards in their pockets. So make it easy for them. Have a cracking LinkedIn profile that they can direct people too.

“You want to speak to Jim Rowe – Look him up on LinkedIn”

Now isn’t that easy and as you took my advice they will arrive at a profile that gives them all the relevant information they need to decide first – if they should connect and secondly whether you are the person they need to talk to.


Remove jargon

Now I’m not saying that you will not need some industry terms, but try to think about your profile from the perspective of someone who doesn’t work in your industry. It’s not always easy. Get someone you know and trust to cast their eye over it.


Keep it current and up to date

If you are doing LinkedIn right, you will visit it most days and keep it up to date and make sure you are keeping abreast of your networks activities. I constantly tweak my profile dependent on many things. For example;

  • Changes in my industry
  • Changes to my skills
  • How many times I am being found during searches
  • How many people and what type of people are viewing my profile

Don’t let it get stale.


So, start using your LinkedIn more as a networking tool and less like a CV – you’ll be amazed at the difference it can make.




What makes a Tweet a good Tweet?

Did he just Tweet that?

Did he just Tweet that?

Do you ever look at a business Tweet and think “oh god please no”?

Ok perhaps it’s just me then.

I love how Twitter has helped me expand my network, I love how it helps me keep up to date with my interests and I also love how I can dip in and out and interact with my network. This is why Twitter has grown to millions of users since it was launched in 2006.

Using Twitter for a business is not a black art and you don’t need to be an expert to do it. There are some ground rules of course and you can search Google if you want to find out what they are. Where businesses need help is in the Tweet content.

I can talk all day about Social Media strategies and buying persona’s all day long and bore the socks of any business owner. However, in the end its all about communicating.

My biggest tip




Assuming that Justin Beiber actually does send some of his Tweets himself, do you think he sits there debating with himself if he should send this next tweet?

You can be sure he doesn’t.

So lets reduce some of that pressure you are placing on yourself.

  • Not every message has to be entertaining
  • Not every message has to be business related
  • Not every message needs to teach


So have we got that?

Don’t bow to the pressure. Use Social Media for your business but more importantly enjoy doing it. If you enjoy it, theres an increased likelihood that your audience will enjoy it too.

So to answer the question I posed at the beginning of this post “What makes a Tweet a good Tweet”?

Remaining authentic and having fun.


Social Media is a tool, not a f#cking religion

Swearing speak bubble.jpgWhy are so many people struggling with the concept that using Social Media for business promotion is the right thing to do? There seem to be two camps.


The Evangelists (Fundamentalists, if you will!)

Those who treat Social Media like a religion where “non-believers” are worthless and not to be communicated with. Where any business use of Social Media is profiteering. Where 30 somethings, sporting their ageing Friendster t-shirts, hang out at their favourite independent coffee shops drinking Mochaccino’s, sneering at commuters shuffling off to their worthless jobs whilst they (the cool one’s), plot against the consumerist masses.



The rest of us (The real world)

Those who are trying to make a living during difficult times, who understand that some of those hard times are of our own making, accept that and are working hard to “make things better”. Where Social Media is a great way to communicate with friends, family or, dare we say it, businesses and customers. Where communicating effectively with customers, day-to-day, is really important. Why? Because we want to treat people how we wish to be treated. Where ethical businesses do exist.


Social Media is a tool. A tool for building relationships, finding new things, discovering new interests and discovering more about the wider world. It’s how we, and certainly our children, love to hangout, not because it’s cool, but because that is the communications channel we/they are comfortable with and because we WANT to.


So get off your Social Media pedestal, and come and join us in the real world. Lets get this country moving again.

Blogging should be enjoyable – I think!

racing-against-the-clockAnyone who knows me will testify that I am a huge advocate of blogging. I find it one the best ways to unwind and unload all my thoughts. Often there are so many thoughts I don’t know where to start. I’m sure theres many out there who know exactly what I mean.


Recently I was emailed a link to a blog post from my good friend Richard of Purple-box Media and thought I would share it with the wider world. There’s no better feeling (in Social Media terms), than sharing your best post with someone else. Second to that, is sharing someone else’s really good blog post with your friends.


This post was written by Megan Totka. You can follow her on @MeganTotka or @ChamberOnline


Find it here. Thanks Megan.

You don’t want to be the person that supported the Blockbuster decision

Gary Veynerchuk Quote

Lies, damned lies, and statistics

Facebook expected to be in use by 60 percent

There’s lots of buzz in the media about Facebook’s hold on our attention waning. However, Emarketer have just released their latest figures and claim that Facebook is expected to be used by 60% of those with internet access by the end of the year. Whether you love Statistics or not, there is no denying that Social Media statistics seem very popular with them being spouted by journalists daily. We can assume that with the buzz around Google+, LinkedIn, Yahoo and Facebook and their many acquisitions of late, that this is only the start (Dot-com bubble burst anyone?).

Since Marissa Mayer started with Yahoo they have made 10 high profile acquisitions of startups. Facebook’s recent acquisition of Waze just hit the headlines and not forgetting LinkedIn’s acquisition of Pulse. Great times for start-ups but the jury is out on whether its great times for consumers.


One thing is for sure – Social Media is going to be around for a while yet.


Any other acquisitions got your pulse pumping?

Social media vital in creating ‘employee voice’

bluewhitewidelogoAhuge thanks to Phil @Transolva for alerting us here at JRSM to this article he recently received in an email newsletter.

It seems that the Chartered Institute of Personnel and Development (CIPD) are quite sure that employers “Lack of understanding and a resistance to embracing social media” is holding there businesses back. They are warning employers that by not embracing Social Media they risk losing out to their competitors.


The CPD state “building trust amongst the work force, creating a culture of openness, collaboration and innovation are all suffering as a result of employers’ fearing social media”.

Although here at JRSM we agree in principle, we also feel that the move to becoming a “Social Business” should be a stepped one, that is carefully thought out, and delivered in a way that reduces the negative impact of change whilst maximising the positive behaviours Social Media can cultivate and embed within an organisation.


The CIPD cited the biggest barriers to embracing social media as:

  • a lack of understanding of how Social Media works
  • a lack of awareness of the data it can generate
  • a fear of a more open approach


Jonny Gifford, research adviser at the CIPD, said “employers should also be thinking hard about the opportunity social media gives them to simultaneously collect opinions and facilitate discussion about genuine opinions and ideas, and to analyse the data in rich and meaningful ways.”


Do you agree with the CPD about the barriers to Social Media adoption?

Could your business use it as a way of improving internal communications?