Quite simply a Call To Action, often referred to with its acronym CTA, in the world of marketing, is a button, graphic or link that encourages a visitor, subscriber or reader to complete an action. This “complete an action phase” is what often converts a visitor/subscriber/reader into a customer. Yes that’s right. Don’t just rely on “winging it” on Twitter or Facebook.
Get smart with your Inbound Marketing and take your visitor on a journey, a journey to getting their problem solved.
Some examples calls to action might be:
or a bit of simple clickable text
My best tip – Try to include a call to action for every bit of content you create.
But I still don’t understand WHY!
Because attention is in very very short supply. In the modern age of Social Media and mobile devices, attention flitters from one shiny thing to the next – ooooh look a Grumpy Cat!
Using a Call To Action allows you to ask for explicit permission to begin a relationship with the potential customer. How you then continue that relationship is up to you. Yes responding to a Tweet is starting a relationship too but where do you go next?
Try to put yourself in the position of the potential customer. They have clicked on your Call To Action, what should happen next? Usually we collect a few details, such as a name and email address. In return we give them a white paper, guide, tips and tricks and the ever popular, 10 ways to do whatever! The relationship has moved a little further. Your aim should be to convert this new relationship to one where they know, like and trust you enough to either buy your services or products. Alternatively they could become your best advocate and tell others about them.